Search engine optimisation, aka SEO, is a key marketing strategy for all businesses. Behind the scenes, it helps your website become visible on search engines, reach your targeted users and…
We’ve all heard and read the phrase “A picture is worth a thousand words” - but what does it really mean? Is video really that more powerful than text? In…
With 2020 coming to an end, we want to share with you our digital marketing predictions for 2021. We mentioned in our 2020 reflection post that we believe that the…
2020 has been the year of uncertainty and shock and the world has been stuck in limbo whilst COVID-19 has made its way into all of our lives. It seems…
This year we have seen the rise of remote video conference calls due to the lockdown. We predict, along with many experts, in the next year that video events such…
Source: Instagram Over the last few months, Instagram has unveiled a couple of new features. One being the new short video creator called Reels and the other a Shopping tab…
The UK has recently seen a second lockdown with many restrictions on non-essential businesses leading to more people working from home. We need to keep communication up with our teams…
Meet Gray, one of ICN’s graphic designers. In this post, Gray will be talking about the importance of web design and how you can adapt your website right now. Graphic…
The pandemic has affected many businesses in every single sector this year. Although many offices and shops have to temporarily close, businesses still have a chance to expand and promote…
The use of artificial Intelligence has increased rapidly and now is the best time to utilise AI to improve your business. Here's the ways you can adopt AI to your business strategy.