Search engine optimisation, aka SEO, is a key marketing strategy for all businesses. Behind the scenes, it helps your website become visible on search engines, reach your targeted users and gives an insight on how well your website is performing. 93% of online experiences begin with a search engine – this statistic alone is the reason why SEO is such a big and effective part of digital marketing.
When initially looking at the analytics behind SEO, you may be thinking “I don’t understand all these numbers and percentages” or “I can’t afford this kind of strategy”. Many businesses – especially new or small – won’t even have thought about implementing an SEO strategy. However, if you want to be successful in a space where SEO is key, you should start thinking about introducing this into your marketing.
2021 is the year to get the most out of revamping your marketing strategy and showcasing your business on the world wide web. In this post, we want to help you by explaining what an SEO strategy can do for your business and how it can be cost-effective and affordable – and more importantly, achieve a measurable return on investment.
SEO and your business
Only 36% of small businesses have implemented an SEO strategy. The reason behind this could be down to the fear of big costs, how much time it takes and most likely, businesses not knowing what SEO does.
Fears aside, there are 2 billion live websites and even more traffic travelling through cyberspace! There are so many businesses out there competing for the same spot. You need to configure your website so you have the best chance of grabbing that spot on the first page of a search engine. This is a big logical reason why you should consider investing in SEO.
For example, if your speciality is selling toys in Nottingham, when a user types in “toys in Nottingham”, will your website show up in the results? If you don’t see your business, then you should be thinking about SEO. 53.3% of all website traffic comes from organic search alone. The advantage of controlling your visibility through SEO is a fundamental part of this marketing strategy. It isn’t all about hitting every single element of SEO, but investing in key strategies which you know will benefit your business.
The other key elements of SEO can lead to more traffic to your website which in return leads to increased conversions on your site! Creating this precise strategy for your businesses goals is what SEO is all about. This is a strategy that is easy to implement, has a fast return on investment and is a trackable plan.
It doesn’t need to cost an arm and a leg
Don’t worry – the advantages of SEO doesn’t have to leave you out of pocket. In the past, you may have looked at SEO specialists and the prices for their services and immediately ran the other way. What you need to remember is, you don’t need to make groundbreaking changes to see results.
You can even make a head start by yourself with free software such as Google Analytics – this will allow you to get a feel of what the data looks like, what they mean and what you can do to improve it. We’ve even put together an extensive SEO guide which gives you all the information you need to start your journey – it includes examples, in-depth definitions and expert advice on all things SEO.
However, you may already have a strategy in place but need the advice to take that crucial next step to yield better results or see a return on investment. At ICN Media, we offer our SEO services to all of our clients and we know how effective and affordable they can be whilst achieving great results.
We know you might be in a common situation where you’re getting 500 users via organic search but want to set a goal to double that – this can be done successfully without costing a huge amount. If you double that number, you will see an instant return on investment through increased traffic.
With this, your SEO will be paying for itself through those extra 1000 eyeballs landing onto your site and buying from you. With a small fee being paid every month to keep that SEO strategy up to date, you will see an instant difference in your results.
Most of the time, hiring an agency to look over your current strategy can make a 100% improvement than relying on searching for results on Google. We’ve even developed a product, our ICN Squid software, which tracks the results of your strategy and shows how cost-effective your plan is. With this, you can keep on eye on what is giving you the best possible return on investment, and what isn’t.
To round it up, we recommend evaluating what your SEO needs are and what your goals and outcomes are. After this, you can partner with an agency who only offers you what you need with no unnecessary costs. Remember, SEO does not need to cost a fortune to achieve improved results for your business.