Social Media is now ingrained not only within our society, but within the business world too. With over half of the world’s population using social media, it is a modern day must for all businesses.
Social Media constitutes a great opportunity for businesses. The trouble is, most companies know this, and recognise that they ‘ought’ to do something on social media, but it is too much of a slow burn, they don’t understand which platform is right for them, what to post, and how to get followers, and they end up posting little more than ‘10% promo codes’ aimed at instant sales… then nothing for a year!
71% of consumers who have a positive social media experience with a brand are likely to recommend it to others.
Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing
67% of consumers use Facebook and Twitter to find a resolution to issues, and 1 in 3 prefer customer care over social media to telephone or email.
At ICN Media, we have created a low cost, longer term plan to overcome this and ensure that this opportunity is appropriately resourced and the benefits are gleaned. We are veteran users of a multitude of social media platforms and campaigns; our Social Media Management service is aimed at helping your business take advantage of every Social Media opportunity: both organic and paid. Like seemingly every aspect of digital media, Social Media is shrouded in a cloud of ‘jargon’. Once you understand each phrase it’s easy to understand, but it can be quite daunting if not! So download our Social Media Jargon Buster Guide, or go straight to the Social Media Fact Sheet to learn more. Our Fact Sheet tackles the key things you need to know to decide whether you need to do more on Social Media for your business, and how to ensure you get value for money if you do choose to invest.
By the end of the Fact Sheet, you should be able to answer 4 questions:
- Do you know what platform(s) suit your business?
- Do you know what types of posts and engagement you should be creating?
- Do you know who to engage with/follow/unfollow?
- Do you have the time/resource to be able to implement the above?
If you answered YES to the above, have the confidence to get cracking! If one or more NO answers appear, then contact us and we will do our best to steer you accordingly.