Social Media is now ingrained not only within our society, but within the business world too. With over half of the world’s population using social media, it is a modern day must for all businesses.
Social Media constitutes a great opportunity for businesses. The trouble is, most companies know this, and recognise that they ‘ought’ to do something on social media, but it is too much of a slow burn, they don’t understand which platform is right for them, what to post, and how to get followers, and they end up posting little more than ‘10% promo codes’ aimed at instant sales… then nothing for a year!
71% of consumers who have a positive social media experience with a brand are likely to recommend it to others.
Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing
67% of consumers use Facebook and Twitter to find a resolution to issues, and 1 in 3 prefer customer care over social media to telephone or email.
www.forbes.com
Our comprehensive 5-part guide covers all bases in getting down to the nitty-gritty of social media and the part it can play in helping your business. Whether you need a hand finding your feet, or you’re an established member of the online community, ICN can help take your potential to the next level.
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