Apps bring your business to another level
The App Store has completely altered the way that software is created and distributed. The need for businesses to have a mobile strategy has always been there, but there’s firm evidence too, proving that mobile-only internet users have overtaken desktop-only users globally and that mobile users are now spending 87% of their time in apps, versus just 13 percent on the web.
Apps have, without a doubt, become the preferred option for users when utilising their mobile device and smartphones also aren’t going away any time soon. App software is evolving all the time thanks to updates and newly released hardware but the established device formats: phones and tablets, are highly unlikely to undergo a significant technological or behavioural disruption within the next few years. As a result, the Apple App Store and Google PlayStore for Android span the necessary distribution perspective perfectly for the time being.