Digital video available at the click of a button has rapidly become the most consumed source of media in society. As a result, interactive live video seminars that can be made available again on-demand presents a fantastic opportunity to get key messages across – especially for client segments that are widely dispersed, value thought leadership or are uncomfortable being ‘sold to’.
Web-based video seminars/webinars can take many forms and this versatility is a big reason behind their ever-increasing popularity. At ICN, we utilise the Zoom platform to offer a Video Seminar service that is aimed at helping you offer an educational, informative, genuinely helpful interactive video seminar (or presentation or lecture or workshop – whatever your business model requires), in a dynamic and engaging way to help you make the best impact you can on your target audience.
We can produce it like an hour of ‘live TV’, so you can set your business apart from the rest in a special and memorable way! What sets video seminars apart from other types of information sharing is the interactivity element which allows you to connect with your audience on a personal level from anywhere in the world, as long as they have an internet connection.
Within a one hour seminar, you can deliver the same information to 10, 50, 200 or even more people. Our video seminar service enables you and your prospective clients or buyers to connect from the comfort of your desks without having to travel or even move, which is both cost-efficient for your business and good for the planet!
It can really unlock doors for market segments who can be resistant to heavy ‘sales’ messages, but appreciate expert advice on demand that helps them solve their problems and provides solutions to whatever conundrum stops them hitting their goal or target or might keep them awake at night? It is well worth companies experimenting and exploring this channel.
In a survey of 140 respondents, 98% of participants said that video conferencing helps with relationship building.
ICN Media’s preferred software, Zoom currently has around 700,000 business customers (many of which are companies in the Fortune 500).
87% more people use video conferencing today than two years ago.
With video seminars, you can reach out to your target niche, whether that is people you met at trade shows or connected with on LinkedIn, and build up trust with them while establishing your brand reputation for thought leadership and specific values for approaching your market. To help you learn more about the exciting business opportunities that video seminars can offer, we’ve put together a Fact Sheet and Jargon Buster.
By the end of the Fact Sheet, you should be able to answer the following 4 questions:
- Do you have a dedicated team capable of performing this service in-house?
- Do you have a team with the ability and time to create any necessary materials, videos, or pieces of creative in preparation for the seminar?
- Do you know how to run a successful seminar or series of seminars and what to include to make a dynamic and engaging hour of live television?
- Do you have existing knowledge of video seminar software and how to get the best use out of it?
If you answered yes to all of the above questions, then congratulations! You’re ready to host your video seminar or series of video seminars without any external assistance! However, if you found yourself saying no to one or more of these questions, please feel free to get in touch with us to discuss how we can help.