Digital video available at the click of a button has rapidly become the most consumed source of media in society. As a result, interactive live video seminars that can be made available again on-demand presents a fantastic opportunity for businesses to capitalise on.
Web-based video seminars / webinars can take many forms and this versatility is a big reason behind their ever-increasing popularity.
At ICN, we offer a Video Seminar service that is aimed at helping you offer an educational, informative, genuinely helpful interactive video seminar (or presentation or lecture or workshop – whatever your business model requires), in a dynamic and engaging way to help you make the best impact you can on your target audience. With video seminars, you can set your business apart from the rest in a special, memorable way by creating what amounts to an hour of live television!
In a survey of 140 respondents, 98% of participants said that video conferencing helps with relationship building.
ICN Media’s preferred software, Zoom currently has around 700,000 business customers (many of which are companies in the Fortune 500).
87% more people use video conferencing today than two years ago.
What sets video seminars apart from other types of information sharing is the interactivity element which allows you to connect with your audience on a personal level from anywhere in the world, as long as they have an internet connection. Within a one hour seminar, you can deliver the same information to 50 people. Our video seminar service enables you and your prospective clients or buyers to connect from the comfort of your desks without having to travel or even move, which is both cost-efficient for your business and good for the planet!
With video seminars, you can reach out to your target niche, whether that is people you met at trade shows or connected with on LinkedIn, and build up trust with them while establishing your brand reputation for thought leadership and specific values for approaching your market.
Few people are receptive to being sold to off the bat, and hectic schedules can exacerbate this sentiment. However, with video seminars, you can demonstrate to even the most discerning of buyers why your brand is worth their time and get your point across. Sharing your brand’s knowledge and offering speakers with further insights and solutions will help consumers see why your business is worthwhile and trustworthy by enabling direct contact between you on a B2B or B2C level.
To help you learn more about the exciting business opportunities that video seminars can offer, we’ve put together a Fact Sheet and Jargon Buster. By the end of the Fact Sheet, you should be able to answer the following 4 questions:
- Do you have a dedicated team capable of performing this service in-house?
- Do you have a team with the ability and time to create any necessary materials, videos, or pieces of creative in preparation for the seminar?
- Do you know how to run a successful seminar or series of seminars and what to include to make a dynamic and engaging hour of live television?
- Do you have existing knowledge of video seminar software and how to get the best use out of it?
If you answered yes to all of the above questions, then congratulations! You’re ready to host your video seminar or series of video seminars without any external assistance! However, If you found yourself saying no to one or more of these questions, please feel free to get in touch with us to discuss how we can help.