Do you ever find yourself asking:
“What does traffic, keyword position, site health actually mean to my bottom line?”
“Is my ad, content, or social media campaign worth the money?”
“Will this strategy work long-term to build my business?”
“How is my marketing really performing?”
SQUID reveals the ‘why?’ behind your marketing data, tracking every Click, every Channel, and every Journey a customer takes- all without Cookies!
With clear, actionable insights in one dashboard, SQUID pinpoints which marketing efforts achieve the greatest Return on Investment (ROI), showing you where to place extra funds, or cut back and re-target.
Insight into where your best leads come from and potential customer behaviour is not always readily available. Raw, confusing data, and automated summaries drown out potential pinpoint insights.
Whether you’re an e-commerce site tracking sales, or a marketing website, looking to track inquiries, SQUID works for you. We know major industry players, such as Google Analytics 4 (GA4), Salesforce and HubSpot, require a large dataset, a deep wallet, and a data science degree, not always practicable for fast-moving Small-Medium Enterprises (SMEs).
SQUID is ICN Media’s attribution plug-in and proprietary data analytics tool, exclusively available and Free to all ICN clients. It adds value to your marketing by analysing your campaign performance and presenting actionable insights, no matter your dataset size
At ICN Media, whilst we are already super-users of GA4, we use SQUID to find deeper-value insight from client data. This depth of understanding allows us to help direct your marketing resource where they are most needed and most effective- ultimately bolstering your marketing efficiency and return on investment (ROI).
SQUID’s specialised software goes beyond just displaying pageviews or lead generation, rather, it reveals what’s working, and where you should allocate your money.
SQUID is not a CRM, nor is it not replacing your GA4 or Meta tools; it enhances them.
SQUID maps a user’s journey across your business’s digital presence, from clicking on a social media post, filling out a newsletter form, to opening an email newsletter- or not. Our attribution tool can even keep track of customer touch-points months apart, giving more insight into the long-term impact of marketing methods than just GA4.
Which exact marketing technique is giving you the greatest ROI across your marketing campaign? SQUID knows. By comparing big-data sets, our smart algorithm identifies the probable impact of each customer touchpoint on the final e-commerce sale or lead form fill. So you know the true marketing data value of each ad they saw, post they liked, and each blog they read.
We know that insights into marketing budgets may need to be reviews across internal meetings for budget decisions and progress reports. SQUID’s reporting dashboard automatically creates easily understandable data tables and graphs to display key metrics on value and areas of improvement to share.
SQUID is proud to use a Cookie-free, GDPR-compliant tracking method using IP-memory. Our data-use is outlined in our data-use declaration. If you have any questions or concerns about your customers’ data using SQUID, our team of software developers are happy to discuss them with you.
Which specific Google ad, Instagram post, or newsletter email led to a conversion? The standard GA4 analytics tools can’t tell you with any accuracy. This is problematic, especially if you have to regenerate your client base consistently by bringing new customers to your e-commerce site, or you’re looking to expand rapidly and share your brand website to more clients.
*Markov Attribution: a statistical technique to model customer journeys and determine how each touchpoint contributes to a conversion, especially helpful when the full journey isn’t tracked.
As much as 60% of marketing budgets are wasted due to lack of clarity on quality, relevance, and placement.
SQUID tracks everything, all through our plug-in, which collects multi-channel data, and presents it in one centralised dashboard.
Industry standard GA4 lacks clarity, unable to map a customer journey with pinpoint accuracy. SQUID tracks specific data sources, whether that’s emails or social media posts, taking guesswork out of the analytical process.
All inputs entered into SQUID are found on a single dashboard, discussed under Output.
Many SMEs have insufficient data to generate reliable models in GA4 or even on Google Search Console. SQUID changes this.
This provides you with a holistic view of a potential customer’s journey, allowing you to re-target your marketing resources more effectively. Even where a user begins their journey, leaves, and returns months later; SQUID tracks this.
SQUID is aligned with the UK General Data Protection Regulations (UKGDPR) and Data Protection Act 2018. As a non-cookie-based WordPress plug-in, it remembers a user’s IP address, creating memory that GA4 doesn’t have. For more read our data-use declaration.
Unlike other tools, you don’t need a data science degree to understand SQUID.
Our metrics tell a story. We showcase a customer’s journey, assigning a Customer Loyalty and Valuation Score, humanising analytics. Our analytics dashboard also provides downloadable and exportable data, ensuring time saved from creating other spreadsheets.
For example, SQUID could outline that a user clicked on an Instagram add at 19:05pm, read two blog posts, filled out a newsletter sign-up form, clicked through the newsletter 2 days later, and bought a product. Simple!
Deep-value insight like this is built for non-technical audiences, so you can focus more time on your business and not on excel spreadsheets. We’ve used this insight with our own clients, prioritising sources that bring in high-value leads, and developing it further. SQUID also helps you navigate the dashboard, with useful hints and tips.
