Social Media Strategy 101
£9.99
Our comprehensive 5-part guide covers all bases in getting down to the nitty-gritty of social media and the part it can play in helping your business. Whether you need a hand finding your feet, or you’re an established member of the online community, ICN can help take your potential to the next level.
Description
Our comprehensive 5-part guide covers all bases in getting down to the nitty-gritty of social media and the part it can play in helping your business. Whether you need a hand finding your feet, or you’re an established member of the online community, ICN can help take your potential to the next level.
What You Get
Our thorough guide to using LinkedIn, either as a first-timer or an already established user, covers all bases, from the differences between personal and business marketing, to utilising its tools in a way that can market yourself and your business to prospective clients and connections. This isn’t just a few ‘tips n’ tricks’ for adding a couple of hazy sentences to your profile – this is an immersive and detailed plan that will leave you with crystal-clear clarity about what direction you need to go in to reach your full potential through LinkedIn.
Why is LinkedIn important?
It’s hard to deny the facts when faced with the reach that your business could gain from LinkedIn. Not only is LinkedIn 277% (yes, you read that right) more effective at generating leads than Facebook and Twitter, ad exposure on LinkedIn increases purchase intent by 33%, and the cost per lead through LinkedIn is 28% lower than Google Ads. With an estimated 310 million active monthly users, it’s likely your next client is out there. What are you waiting for?
YouTube
What You Get
With the video sector of the digital media market rapidly evolving and expanding, it makes sense that your business follows suit and utilises Youtube as a useful marketing tool that attracts potential new clients and orientates them around what you have to offer them. Our guide offers an easy-to-understand, concise breakdown of some of the confusing jargon surrounding Youtube, and a useful plan of action in how to begin using Youtube and maximizing your SEO.
Why is YouTube important?
The growth of online video is not something marketers should ignore. With Youtube now the world’s second largest search engine behind Google, there is a world of opportunity waiting on this platform, not to mention the added benefits of video viewing being a preferable form of media consumption for many. With instruction from our guide on how to create eye-catching, interesting videos, and maximising your SEO, you can begin to expand your business via video production.
What You Get
Our handy guide for claiming Facebook success breaks down the points where your page may not be achieving its full potential, and provides a detailed explanation of how to resolve this and maximise your growth and reach. Equipped with informative content on what your page should contain and what content gives you the best chance of being noticed, this is a no-fuss, surefire approach to achieving the boom in your business!
Why is Facebook important?
Facebook is a multi-faceted platform, allowing you to share content through the forms of pictures, GIFS, videos and written posts, so you are spoilt for choice with the mediums through which you can connect with your consumer base. With a mind-blowing 1.62 billion daily users, the power of Facebook and its mammoth reach is impressive and speaks for itself in how useful it can be to build your business.
What You Get
Often regarded as one of the most ‘sociable’ of the social networking sites, Twitter is widely renowned for its conversationalist platform, and its opportunities for interaction and connection. As such, it naturally is a fantastic business opportunity that, if used correctly, can mark the beginning of many potential new business relationships. Our succinct but advantageous guide provides a experience-backed explanation of how to appropriately interact with and reach relevant people, regardless of whether you’re a seasoned tweeter or looking for a hand starting the process.
Why is Twitter important?
Twitter is a cost-effective method of interacting with your consumer base. Whilst paid promotion services are readily available on the platform, a tweet is free and easy to send – with our guidance, you could be generating new leads daily for no cost whatsoever!
What You Get
Instagram is a user interface many of us are familiar with, using it to share and view our favourite images, but what most people don’t know is how to employ its additional features in order to achieve professional growth. With detailed explanations of the extra features tailored towards businesses using the platform, how to use these to your advantage, and simplification of what your profile should say and display, the ICN Instagram User Guide is a must for your business-meets-Instagram queries and needs.
Why is Instagram important?
With a separate Instagram userface specifically designed for business, it makes sense that so many businesses have an Instagram page they maintain regularly. With useful tailored tools – such as Insights – it offers an easy way to measure the success of your posts and point you in the right direction for improvement.
