Lord’s Taverners East Midlands – Delivery of Video Series Showing Impact Of Four Charitable Programmes
Nottingham, UK – January 21st, 2020
ICN Media has completed a video series for The Lord’s Taverners East Midlands Region.
This series of 4 videos showed the four key areas of Lord’s taverners activity in Derbyshire, Leicestershire and Nottinghamshire. They are going to share these with members and corporate partners and in ‘snippet’ form on social media. They will also included as Lord’s Taverners East Midlands events to view on-demand on their East Midlands Regional webpage.
The four areas covered are:
- Super 1s: This initiative gives young people with disabilities the chance to play cricket, helping them to realise their potential. It improves well-being because it gives them a sense of belonging as they make friends and gain confidence and independence. This was a new initiative in the East Midlands in 2019, with 3 Notinghamshire hubs. Additionally, they hope to move to 6 in 2020, giving more young people the chance to play competitively in festivals.
- Wicketz: This is a cricket programme for young people living in deprived areas, that provides year-round weekly cricket sessions. Each project has a dedicated development officer working closely with often ‘hard-to-reach’ groups, including young offenders, refugees and excluded pupils. The projects go beyond cricket to tackle issues affected the young people and their local community. Allwith the major aim to promote positive life choices and develop new life skills. The 2 hubs in the East Midlands (Leicester and Ashfield) both feature in the video. Also, they plan to expand this programme in the region in 2020.
- Table Cricket: This is an adapted version of cricket, played on a table tennis table. This activity gives young people with learning or physical disabilities the chance to play. Teams of 6 take turns in this strategic game to bat and bowl, with field placements included. Alongside the enjoyment of the game, it helps develop teamwork, social, coordination and cognitive skills. Teams contested in local qualifiers, leading to a regional finals day at Derbyshire CCC captured by the ICN cameras. The winners then go through to a national finals day at Lord’s.
- Beneficiary Donations: A commonly seen sight of The Lord’s Taverner’s work is the bright green mini buses on our roads. The film captures the presentation of a mini bus to Ash Lea School for children with extreme learning disabilities. Also the video shows a subsequent trip to a working farm with students. This shows the real impact the buses make on a day to day basis.
In total, ICN gathered footage from 12 different locations and shoots. Therefore the videos can show a sense of the impact and momentum of the tremendous work that the Lord’s Taverners. It also reinforces that even a national charity like the Lord’s Taverners can have a major positive impacts locally.
Here’s some images from the video series:
ICN Media offers digital publishing and marketing experience going back to 1998, with a suite of 17 services which spans from websites to apps, SEO to video production and social media to quality control and product testing The company is partnered with a wide range of clients, from multi-national sport wear manufacturers and professional sports clubs, to playground companies, to digital radio stations or as in this case, a well known name from the charity sector. Clients are based locally, up and down the UK or across the world. ICN Media charged a reduced ‘CSR’ rate to ensure funds raised go as far as possible to reach the beneficiaries, while providing video production and social media services in 2019.
Geoff Baker, Founder & CEO of ICN said “The video series really shows the breadth and depth of the work and the impact that the 4 programmes of work are having in the East Midlands. I attended the majority of the shoots personally and you cannot help to be touched by the positivity and smiling faces, and if the videos get a fraction of that energy and impact across in a way that text simply cannot, that we will have done our job, and the medium of video will once again show why it is just so important”.
