Jargon Busters

£9.99

There is an awful lot of jargon and acronyms used in many industries, though this seems to be particularly the case with digital media. This guide will help you understand all the Jargon you will encounter!

jb ipad

What You Get

There is an awful lot of jargon and acronyms used in many industries, though this seems to be particularly the case with digital media. There is no specific reason for this – yes the industry has been shaped and influenced by technology at a rapid pace over the last 25 years in particular, and that does tend to lend itself to some jargon.

One is minded to think that while yes, between those communicating who are in ‘the know’ it can save time, it often feels like a defence mechanism by those in ‘the know’ to keep it to some sort of ‘special club’!

The simple fact is that while marketers will have significant knowledge and specialisms of a wide range of niche markets, all marketers are forced to familiarise themselves with the jargon and acronyms of digital media in order to be able to fuse it with their specialist knowledge in order to get the best out of it. Consequently, we at ICN thought it would be useful for us to lay a sector by sector guide of some of the leading terms that you may want to become acquainted with.

It really isn’t rocket science, once you know what it is once, the same key principles that have always guided good marketing practice still apply, and you will be able to feel an integral part of any conversation! Rather than thinking “what the hell does that mean?”…

eBook Preview