ICN Media Provides Mobile Device Analysis To Nottinghamshire County Council & Via East Midlands
Nottingham, UK – November 25th, 2018
ICN Media has delivered a piece of consultancy research on mobile device analysis to Nottinghamshire County Council and Via East Midlands. This regards potential to leverage mobile devices to actually enhance citizen utility while reducing administration costs.
Who are ICN Media?
Since 2010, ICN has designed and created 30 Apps. These have had a combined total of one million downloads across the iOS AppStore, Google Play Store and Microsoft Windows Store. Since 2014, ICN has been doing all its own in-house iOS, Android and Windows App development using the latest technology. ICN Apps have featured on the front page of iTunes and Google Play multiple times. Additionally, two ICN Apps featured in the Sunday Times ‘Top 500 Apps in the World’ list, as well numerous prestigious national and international awards nominations.
We work with third party companies looking to add an App to their suite of marketing products. Our team gives them the opportunity to benefit from ICN’s years of experience in this area with a price tag focused on delivering a return on investment.
The Mobile Device Analysis Project
It was this experience that Nottinghamshire County Council and Via East Midlands. It was triggered by some of the extreme weather conditions experienced during the previous winter. Because this is when the council began considering how they could utilise Apps and push notifications to complement the existing technology in place to report, monitor and feedback on pot holes.
The research involved internal meetings plus external research looking at the use of Apps introduced by local authorities right across the world. This includes a wide range of public services way beyond potholes and highways. We reviewed hundreds of Apps and many reports before collating the information together and distilling it back to the core fundamentals of success. Finally, we produced a report suggesting fully costed engagement solutions.
Geoff Baker, Founder & CEO of ICN said “It is great to see that there has been widespread innovation in this area over the course of this decade. Though there is clearly scope for Nottinghamshire County Council to go on and push this further. This can result in more personalised, easier, cheaper and faster communications, and more satisfied and more engaged citizens.”
