Nottingham, UK – September 16th 2020
Electro Plating company J.A.Baddeley & Co. Ltd is re-commencing trading from October 1st and engaged ICN Media to create a brand that both emphasized a contemporary approach fit for the 2020s, and yet played true to the heritage and values of a fourth generation family business with 65 years of experience in the field.
Using ideas inspired by J.A. Baddeley’s manager Warren Dessaur, ICN Media created a new logo and featured a photograph dating back to the early 1960s of the original J.A.Baddeley & Co premises on Arkwright Street in the Meadows area of Nottingham as a water mark backdrop to certain parts of the website and business cards.
From their newly equipped premises in Wymeswold, J.A. Baddeley & Co. Ltd will initially offer customers three core electro plating services: Zinc Plating, Tin Plating and Anodising. The emphasis will continue to be on a commitment to high quality service with a personal touch.
After capturing the essence of the business, ICN Media ensured that the site was mobile optimised for the best possible experience on a range of desktop, laptop and mobile devices. The site has then been optimized for Google against 27 key search terms selected with Warren’s insight and input. The site will now be hosted by ICN with monthly analytics reports provided to J.A.Baddeley to ensure full transparency of the results and maximise the effectiveness of the website.
Warren Dessaur, Manager of J.A.Baddeley & Co. Ltd said “Speaking on behalf of all the family we can’t wait to get going again, and it has been really important to develop our refreshed brand and website with ICN Media to make a clear statement of our intent to once again deliver a high quality personalised service, one that my grandfather took such pride in, and that we hope to honour in his name.”
Geoff Baker, Founder & CEO of ICN said “Warren, Tony, Ollie & Georgia has so much passion to deliver this in the right way, it was a real privilege to help them bring that to life and help to make it a reality. We look forward to celebrating their success going forward as they bring all that knowledge and experience to the fore for all their customers, and help them win more customers through online channels along the way”.