J.A. Baddeley & Co. Ltd Goes Live With New Website From ICN Media

Nottingham, UK – September 16th 2020
Electro Plating company J.A.Baddeley & Co. Ltd is re-commencing trading from October 1st. With the new website from ICN Media, they are creating  brand  that combines both aspects of the company:

  1. Emphazizing a contemporary approach fit for the 2020s
  2. Staying true to the heritage and values of a fourth generation family business with 65 years of experience in the field.

Using ideas inspired by J.A. Baddeley’s manager Warren Dessaur, ICN Media created a new logo and site design. We featured a photograph dating back to the early 1960s. This image, of the original J.A.Baddeley & Co premises on Arkwright Street in the Meadows area of Nottingham, is the new watermark backdrop and business cards.

From their newly equipped premises in Wymeswold, J.A. Baddeley & Co. Ltd will initially offer customers three core electro plating services: Zinc Plating, Tin Plating and Anodising. Also, their emphasis will continue to be on a commitment to high quality service with a personal touch.

After capturing the essence of the business, ICN Media ensured that the site was mobile optimised. Therefore, it is able to provide the best possible experience on a range of desktop, laptop and mobile devices. Additionally, the site has been optimized for search engines. 27 key search terms for success were selected with Warren’s insight and input. The site will now be hosted by ICN with monthly analytics reports provided to J.A.Baddeley. This is all because of ICN Media’s dedication to full transparency of the results and maximise the effectiveness of the website.

Warren Dessaur, Manager of J.A.Baddeley & Co. Ltd said

“Speaking on behalf of all the family we can’t wait to get going again. And it has been really important to develop our refreshed brand and website with ICN Media to make a clear statement of our intent to once again deliver a high quality personalised service. One that my grandfather took such pride in, and that we hope to honour in his name.”

Geoff Baker, Founder & CEO of ICN said

“Warren, Tony, Ollie & Georgia has so much passion to deliver this in the right way. It was a real privilege to help them bring that to life and help to make it a reality. We look forward to celebrating their success going forward as they bring all that knowledge and experience to the fore for all their customers, and help them win more customers through online channels along the way”.