Nottingham Forest FC Engages ICN to Advise on Digital Fan Engagement Experiences

Selecting a Local Agency for Nottingham Forest Digital Services

The club interviewed and assessed a number of locally based companies. This was part of a laudable initiative to ‘buy local’ and encourage local entrepreneurs where possible. They selected ICN Media as the company chosen to conduct the study.

The market analysis looked professional sports league, club and franchise products from across the world. Including IPL cricket, Australia, European football and the four major North American sports. We assessed and scored a variety of options, feasibility, fan experience, revenue potential and associated costings to reveal a road map. This should therefore be a win for the fans and the club alike.

We assessed all aspects of fan engagement and we also linked them with many of the traditional touch points for fans with the club. These include news, content, ticketing, merchandise, sponsor and commercial partner engagement and loyalty reward programmes and other day to day experiences. On match days, the study looked into how to enhance the match day experience, using device digital content and augmented reality experiences, food and drink interaction and payment. The study also evaluated possible achievements in the light of plans to expand the home ground. Lastly, the study looked at away day experiences and how mobile devices might positively engage the community of Forest fans on the move.

Who are ICN Media?

Since 2010, ICN has designed and created more than 30 Apps with over a million downloads across the iOS AppStore, Google Play Store and Microsoft Windows Store. ICN Apps have also been featured on the front page of iTunes and Google Play multiple times. 2 ICN Apps featured in the Sunday Times ‘Top 500 Apps in the World’ list, as well numerous prestigious national and international awards nominations. We also work with third party companies looking to add an App to their suite of marketing products. Any business can benefit from ICN’s years of experience in this area and can expect a great return on investment.

Geoff Baker, Founder & CEO of ICN said “This is an absolutely fascinating area of mobile App engagement. We were surprised how much scope there was to innovate in this market. Really utilizing the benefits of the forthcoming 5G connectivity – even to the point where Forest could go to #1 in the market. Of course priorities lie on the pitch and the whole community hopes NFFC can go on to reclaim their rightful place in the Premier League. But the possibilities are huge in this area, and it has been a privilege to work with the club on this project.”