Proludic UK Launches Proludic Pro App

Nottingham, UK – April 26th, 2018 
ICN Media gives third party companies looking to add an App to their suite of marketing products, the opportunity to benefit from ICN’s years of experience in this area with a price tag focused on delivering a return on investment.

One of ICN Media’s clients Proludic, one of the UK’s leading and fasting growing playground an fitness equipment making companies, has already taken advantage of this launching their Proludic Sport App on iOS in the iTunes AppStore in March 2017, and then releasing it on Google Play for Android in August of last year. They also released a major upgrade including ‘1 Touch Workouts’ just last month.

Now they have announced the release of the Proludic Pro App. Proludic Pro is initially available on iOS only and is a ‘Custom’ App, meaning that it is not publicly available in the iTunes AppStore, but available to Proludic UK’s outdoor gym clients by invitation.

The App aggregates unidentifiable non personal usage, matching demographic profiles of users with their usage traits. This enables the owners of the outdoor gyms, who are often local authorities trying to promote a healthier more active lifestyle as part of a wider ‘health agenda’, to be able to see a sample size of which pieces of kit have been used the most or indeed least often, and at what times of day, and by what age groups and genders of users.

This then enables gym owners to assess whether the gyms are delivering the health impact they would like and enables gym owners to develop strategies to encourage more usage at the sites. Proludic include helpful hints on what has worked elsewhere when looking to stimulate usage, and also provide a programme of community rewards for those looking to push activation.

Dan Smith, Marketing Manager of Proludic UK said “We are always looking to innovate at Proludic UK, and with the App now available at more than 160 sites up and down the country, we really wanted to give Gym Owners some insight and control over their investment.”

Since 2010, ICN has designed and created nearly 30 Apps which have had over a million downloads across the iOS AppStore, Google Play Store and Microsoft Windows Store. Since 2014, ICN has been doing all its own in-house iOS, Android and Windows App development using the latest technology. ICN Apps have been featured on the front page of iTunes and Google Play multiple times, with two ICN Apps featured in the Sunday Times ‘Top 500 Apps in the World’ list, as well numerous prestigious national and international awards nominations.

Geoff Baker, Founder & CEO of ICN said “Whether it’s their commitment to quality or their constant drive to innovate, we applaud what Proludic is doing with both Proludic Sport and this Custom App for it’s clients, Proludic Pro. It shows that the AppStore is not just about public facing mass downloads, but using the device as a fine example of the responsible use of anonymous data for very positive purposes.”