Nottingham, UK – April 26th, 2018
We are now launching the Proludic Pro App.
ICN Media works with third party companies looking to add an App to their suite of marketing products. We provide the opportunity to benefit from ICN’s years of experience in this area with a price tag focused on delivering a return on investment.
This project comes from ICN Media’s clients Proludic, one of the UK’s leading and fasting growing playground and fitness equipment companies. We have already launched their Proludic Sport App on iOS in the iTunes AppStore in March 2017. Then additionally, released it on Google Play for Android in August of last year. They also released a major upgrade including ‘1 Touch Workouts’ just last month.
Now they have announced the release of the Proludic Pro App. Proludic Pro is initially available on iOS only and is a ‘Custom’ App. Therefore, it is not publicly available in the iTunes AppStore, but available to Proludic UK’s outdoor gym clients by invitation.
The App aggregates unidentifiable non personal usage, matching demographic profiles of users with their usage traits. This is targeted at owners of the outdoor gyms, who are often local authorities trying to promote a healthier more active lifestyle as part of a wider ‘health agenda’. With this app, they are able to see a sample size of which pieces of kit have been used the most or indeed least often. They an also identify what times of day, and by what age groups and genders of users.
This then enables gym owners to assess whether the gyms are delivering the health impact they would like. It also enables gym owners to develop strategies to encourage more usage at the sites. Proludic include helpful hints on what has worked elsewhere when looking to stimulate usage. They also provide a programme of community rewards for those looking to push activation.
“We are always looking to innovate at Proludic UK. And with the App now available at more than 160 sites up and down the country, we really wanted to give Gym Owners some insight and control over their investment.”
Geoff Baker, Founder & CEO of ICN said
“Whether it’s their commitment to quality or their constant drive to innovate, we applaud what Proludic is doing with both Proludic Sport and this Custom App for it’s clients, Proludic Pro. It shows that the AppStore is not just about public facing mass downloads, but using the device as a fine example of the responsible use of anonymous data for very positive purposes.”