People will spend on average 2.6 x more time on a webpage that has video than on one without. In a competitive online landscape, if you want to capture your audience’s attention and stay ahead of your competitors, then video is a great way to do that. We have the in-house expertise to deliver tailored services in pre-production, storyboarding, and post-production to make your company stand out from the rest.
The technological advances since the birth of the internet in 1991 have been unprecedented, and digital video available at the click of a button has rapidly become the most consumed source of media in society. As a result, video presents a fantastic opportunity for businesses to capitalise on, with over half of marketing professionals worldwide agreeing that video is the digital content with the best ROI. The vast majority of companies are already using video as a marketing resource to increase engagement and brand awareness, but we recognise that it can seem daunting if you think maybe you ought to be doing something with video, but perhaps aren’t sure where to start, or if you don’t have an internal video producer who can take the reigns and help shape your vision for video.
52% of marketing professionals worldwide name video as the type of content with the best ROI
93% of businesses reported gaining a new customer as a direct result of a video posted on social media
80% of users can recall a video ad they’ve seen in the past 30 days.
The most powerful type of video marketing involves telling a story about your brand or product, but if this process doesn’t not come easily to you, we offer a cost-efficient high quality video production service at ICN Media to help you take advantage of the benefits that investing in video can provide and promote your business effectively, in a way that your target consumers will connect with. We’re experienced video creators and storytellers and our Video Production service is aimed at helping your business take advantage of every video marketing opportunity.
Our Fact Sheet tackles the important things you need to know in order to decide whether to pursue video as a marketing channel for your business, and how to ensure that your choice is cost-efficient if you do decide to invest in doing more on video.
By the end of the Video Fact Sheet you should be able to answer these 3 questions:
- Do you know how video could help your business?
- Do you know what type of video content should you be creating?
- Do you have the capability to create and edit videos?
If you answer YES to the above, have the confidence to go forth and create! If one or more NO answers appear, then contact us and we will do our best to steer you accordingly.