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ICN is equipped with the tools to help a business or brand retarget consumers that may have left. ICN has the in-house skills to retarget with advertisements and creatives to get these consumers back!

Have you ever visited a website and then later started seeing banners for that website following you around all over the web? That’s retargeting. Retargeting occurs when you visit a website and they make you accept cookies, this leads to them putting a cookie on your computer. No matter where you go on the web, they will identify you — meaning that they can show you ads related to the web pages you visited when clicked on the website.

Retargeting has the ability to convert window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online. Retargeting generates greater online sales by keeping your brand front and centre and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition.

The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure. Retargeting can act as a digital reminder to potential clients of their desire to purchase from your site, hopefully encouraging them to come back to seal the deal.

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Customers who see retargeted ads are 70% more likely to convert on your website.

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Increasing brand revenue and acquiring new customers are the primary goals of retargeting.


3 out of 5 online viewers notice and consider ads showing products they viewed from another page.

Retargeting is a beneficial way to raise brand awareness in the digital marketplace, to make sure you keep your company at the forefront of consumers’ minds. Retargeting allows you to focus your advertising spent on clients you know already have some degree of interest. This means a much better ROI.

Retargeting works well in conjunction with an overall marketing strategy that includes AdWords, content marketing and targeted display. Retargeting has evolved to include a number of new and sophisticated options; it can now filter, modify and personalise its performance to tailor make each ad depending on the visitors surfing behaviours. There are different ways that companies can use retargeting and like many advertising tools, it has its risks and pitfalls. 

But don’t worry, ICN Media’s team of experts can help you with all your retargeting needs and help create retargeting advertisements! Get in touch with us today to start targeting those non converting visitors now!

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