Every business, whether big or small, can benefit from distributing carefully curated email newsletter content. At ICN Media, we recognise that email is just one of many powerful tools for customer acquisition and retention in the digital marketing toolkit, but that doesn’t mean it should be disregarded or overlooked as a substantial option for growing and consolidating your brand’s online presence and message.
Some people think that email is a dying medium, and we get it – consumers are savvier than ever when it comes to sniffing out marketing tactics and have grown bored of being bombarded with daily email reminders to throw their hard-earned money at this or that product. Not to mention all the ruckus surrounding General Data Protection Regulation (GDPR)…
BUT.. What if we go back to basics? What is email? What is its purpose?
Email is for communicating a message. From a business perspective, this can function as a way to communicate with your customer base (as long as it is done in a GDPR compliant way) that gives people a level of contextualisation with your content. Email newsletters also help businesses in terms of being a fantastic database building tool. After all, there is no one-size fits all answer with content but that shouldn’t stop you from providing insight and a useful content-led service for your audience that can drive people back to your website. However, when you’re constantly ‘spamming’ your audience with email, the message you’re sending gets lost and ultimately can result in users feeling overwhelmed and sending your messages straight to the trash without even glancing at them.
So, in order to use email to effectively connect with your audience, you need to have a specific message to share with them and communicate that clearly from the get-go. Demonstrate to your audience that you’ve put thought and effort into crafting your message and intersperse genuinely useful knowledge and remember – don’t clickbait your audience into opening your messages using a falsely leading title. This won’t encourage users to trust your content in the future, nor will it drive the kind of conversions you’re probably hoping for.
Once you’re in this headspace, it should become evident that, when used in this manner, email newsletters do in fact still have a place in the modern digital marketing world and can be a powerfully effective tool.
Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
It is anticipated that this year, the number of active of active email accounts will hit 5.6 billion… That’s a lot of people to reach and there’s no time like the present to start building your email database!
Using our 20 years of knowledge from the digital marketing industry and combining it with our slick design and writing skills, ICN Media can create beautiful newsletters for your business that read like a dream and generate leads and engagement amongst your email database of clients whilst also working in tandem to ensure integration with your business’s other digital marketing efforts. If you need further help to decide whether pursuing email newsletters as a digital marketing channel is right for your business, please feel free to peruse our Email Newsletter Fact Sheet and/or Jargon Buster Guide.
By the end of the Fact Sheet, you should be able to answer the following 5 questions:
- Have you got a MailChimp account or similar with a database of email addresses?
- Do you currently only send emails out sporadically or a few times a year?
- Would you like to provide insight to your audience at certain times of the year?
- Do you lack the time to plan ahead and manage your content schedule?
- Is the reason for this that your main focus is core sales?
If you answered yes to one of more of the above questions, please don’t hesitate to get in touch to discuss how we can assist you.