Ecommerce & Mcommerce
Physical stores aren’t going away anytime soon but E and M-Commerce offerings i.e. buying and selling with the help of the internet, and the technologies that enable those capabilities has undergone rapid development in the last five years and is showing little sign of slowing down or stopping. In the last year alone, the e-commerce sector saw a 23.3% increase in sales.
Typically e-commerce has taken place predominantly on desktop computers or laptops. However, our world is getting increasingly interconnected and smartphones have put the internet into everyone’s pocket. No matter where people are these days, the option to browse and make purchases is a viable one, thanks to e and m-commerce. By pursuing this technology, businesses are able to offer the opportunity for consumers to follow up on transactions on any device, anywhere. There’s a lot of debate at the moment about whether physical retail stores have been superseded by online offerings and if there’s any truth to the idea that it’s only a matter of time before there is an even bigger shift towards online shopping which will leave physical stores consigned to being a relic of the past. Whether you’re of the opinion that this prediction for the future is inevitable or whether you instead believe that brick-and-mortar stores are ripe for a renaissance period, one indisputable fact is that e and m-commerce are on the rise.
The longer your consumer journey is (i.e. the more clicks you put them through), the more likely they are to walk away without completing a purchase. Approximately 25% of shoppers abandon a cart if the navigation is too complex so make sure that you’ve streamlined the process as much as possible to maximise conversion.
Sites that did not switch to a mobile-friendly platform before 2015 were hit by a 50% or more traffic reduction penalty due to Google algorithms which reward mobile optimised websites. This fact in conjunction with 61% of device users agreeing that they were more likely to leave if a website wasn’t mobile optimised should prove that mobile optimisation is important!
In 2014 alone, there were over 31.8 million consumer credit card security breaches. Your users want to know that they can trust you and if you don’t give them a reason (e.g. a valid SSL certificate, well-known security logos), they won’t trust you with their sensitive information.
ICN Media supports businesses to take advantage of these exciting technological innovations to either generate or increase revenue streams by identifying the best possible online shop solution for that business and thus enabling their customers make purchases online. If you would like to learn more about what pursuing E and / or M-Commerce could do for your business, we’d like to direct to our E and M-Commerce Fact Sheet. Here, you’ll find the answers to commonly asked questions and be able to develop your understanding of the exciting prospects that E and M-Commerce can bring to your business.
By the end of the Fact Sheet, you should be able to answer 5 questions:
- Do you have an active website for your business?
- Have you updated or refreshed your website within the last 3 years?
- Would updating your website be straightforward?
- Do you think you need to start again from scratch with your website to make it more intuitive to navigate or to improve user experience?
- Is the cost of updating prohibitive or putting you off?