Analytics & Digital Campaign Management
ICN Media can use Analytics to help you discover and interpret data relating to your business in order to help you make smarter, more lucrative decisions for your brand. We’re also skilled digital marketers and can help you manage your Digital Marketing Campaigns in order to reach a wider audience and draw those customers back to your website to gain more traffic and an increased volume of conversions for desired actions.
Pretty neat, right?
These days there are so many ways to reach your audience and with so much data involved, it can get a little overwhelming! Accompanying the steady surge of data generation and the number of internet users, there are also now numerous offerings out there in terms of data analytics and advice on how to navigate the heady world of digital campaign management.
When we talk about analytics, we mean the discovery and interpretation of data relating to your business. We want to communicate useful patterns in that data to help you make better decisions regarding marketing so that your business can benefit. It’s as simple as that.
On average, Internet users across the globe type 40,000 search queries a second into Google alone which adds up to around 1.2 trillion searches per year.
Digital marketing efforts can increase exposure for a business and improve traffic by 75%!
84% of users would abandon a purchase if data was sent over an insecure connection. By tracking analytics for your site you can see where else you might be losing users and tighten up on those areas to prevent this!
We know that if you’re not familiar with the world of Analytics and Digital Campaign Management, it can be quite daunting.
There are a number of creative requirements in addition to a whole lot of jargon, so don’t worry if the thought of embarking on this particular digital marketing path has put you off in the past. We want to demystify the whole process, and be as transparent as possible about what this service is capable of doing for you and your business so that you can proceed (or not) in full confidence of exactly what it is that you are looking to gain.
To that end, we have a detailed Jargon Buster on this topic to help you get to grips with commonly used terms relating to Analytics and Digital Campaign Management so that you can feel prepared and knowledgeable when talking about this in the future.
We have also compiled a comprehensive Fact Sheet covering some key areas relating to Analytics and Digital Campaign Management and their application in achieving growth for your business.
By the end of the Fact Sheet, you should be able to answer 4 questions:
- Are you currently running analytics to gather data for your website?
- Do you know how to interpret data analytics and what it indicates for your business success?
- Are you actively trying to engage more users via a multitude of different platforms and digital marketing strategies specialised to the platform in question?
- Do you know how to target growth for your business using digital marketing campaigns?
If the answer to these is yes, then we wish you well! If you found yourself saying no however then please get in touch!